So, you have an amazing product. How do you convert that into sales numbers? Positioning your product as a solution to customer’s pain points is a fantastic way to start. Your product does the work for you and customers gravitate to your offering based on their needs. In this instance your inbound sales team plays the role of the trusted advisor or concierge rather than a salesperson actively trying to make a sale. We take a look at the way Sales Development agency, Whistle makes sense of Inbound Sales.
How Inbound Marketing impacts Inbound Sales
Inbound marketing has a direct and profound effect on the level and type of sales that your organization experiences. It is also quite a strategic undertaking as you are positioning your product and organization to meet your target market’s needs. This is done through SEO, PPC and Content on your site. Search Engine Optimization uses keywords to move your site up the search engine rankings, thereby making your site more relevant and visible to potential clients. Pay-Per-Click advertising works by placing adverts when users search on a search engine. The paid adverts appear first and are more likely to be clicked. Content on your website can take the form of articles, blog pieces or infographics. The user sees the content as valuable and this in turn translates into a long-lasting relationship that yields recurring benefits. As a leading SDR agency, Whistle understands that the success of any inbound sales campaign depends on the careful cohesion of the above methods.
Benefits of an Inbound Strategy
Inbound sales are probably the most straightforward type of sales for a Sales Development agency. Users getting in touch with the organization have an understanding of what they need and have usually done their homework to some extent. The SDR agency just has to hold their hand through the rest of the process. These customers are the easiest to convert and are more budget-friendly than outbound customers. The users have engaged with the product, brand and content and obviously like what they see. There is no need for excessive advertising, brand promotion and repeated communication. Another benefit to inbound campaigns is that marketing campaigns can be tailored to customers’ needs based on the preferences visible in their data. All in all, inbound sales are a more efficient process for any organization.
The Whistle Approach
Whistle follows a 3-Step process:
Step 1 – This is the Onboarding phase and usually lasts 10 days. During this phase we work with you to create an effective strategy that is real-world aligned. Whistle then compiles a tailored list of Ideal Client Profiles that is verified before SDRs start making contact with them. Whistle works alongside your marketing team to generate and test sales messaging that engages and drives action over phone, email and social channels. We then set up your CRM and dashboards, and create workflows to direct leads to the SDR teams.
Step 2 – Whistle’s SDRs are set up and trained alongside your current sales team in order to shorten learning time while maximizing results. SDRs are monitored daily and trained continually in order to be adaptable to changing situations
Step 3 – Once launched, we continuously optimize the focus, messaging and approach to drive results. We build custom reports to track activities and outcomes and meet with the client weekly to ensure we are all pointed in the right direction.
Keen to try the Whistle way? Click here to book a demo.
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