Sales is a lot more complicated now that buyers are more educated. Most B2B buyers want to start small & self-serve - finding your product on their own, and signing up on their own. That's great! PLG all the way! But it's more than likely not going to get you to your revenue goals. The larger deals that come from mid-market and enterprise level, are usually generated from sales-led motions. So where do you begin? How much of each strategy do you use? Should you implement both PLG & SLG? If yes, how and when?
We've rounded up a couple experts to help make these tough decisions a whole lot easier for you.