The Seven Functions of an SDR in your PLG strategy

A Whistle SDR typing on a laptop.

What should a Sales Development Representative or SDR be filling their days with? We take a look at seven ways a Whistle SDR effectively move leads down the sales pipeline of the PLG strategy without having to move heaven and earth.  Respond to new leads within minutes  A speedy response to a lead drastically improves […]

The Ultimate Guide to Product-Led Growth

The Ultimate Guide to Product-Led Growth

Product-Led Growth (PLG) is one of the most natural growth strategies that any business can adopt as a method of growing its market share. With the product being the key driver –  all acquisition, activation and retention of customers rely on how well the product performs when it comes to the heavy lifting of marketing […]