Challenges
The company needed assistance with going after a list of 26,000 named users from one of their main Australian competitors. They also wanted help with targeting the users of their US competitor. The Whistle team needed to move quickly in order to generate a large quantity of opportunities for this ticketing platform.
The plan was to initially target their Australian market, and if the results were good they wanted to shift their attention to the USA in order to provide opportunities for their 8-man US sales team. It was essential to do thorough research and ensure that the correct message was being conveyed.