Sep 9, 2022 | Product Led Growth, Ultimate guide
Product-Led Growth (PLG) is one of the most natural growth strategies that any business can adopt as a method of growing its market share. With the product being the key driver – all acquisition, activation and retention of customers rely on how well the...
Feb 4, 2022 | Product Led Growth, Sales Insights
Did you know that 49% of high-growth SaaS companies and 44% of lower-growth companies offer a free model as part of their marketing strategy (have a look here)? It is also true that not all free offerings are created equal and sadly most users opt to not stay with a...
