This company came to Whistle for assistance with tackling one simple problem: converting their trial users to paid users.
Campaign dates: Mar 2022 – Sep 2022
280
Meetings scheduled
46
SQLs generated
Industry
Computer Software
Company Size
51 – 200
Location
USA
About This Company
This company is a digital accessibility innovator and a leader in the web accessibility industry. They create advanced web solutions from websites, as well as applications to pdfs, all while ensuring ADA compliance without refactoring your website’s existing code.
Challenges
The client provided Whistle with a list of users based on who had downloaded and installed the free widget. As a product-led company, their difficulties did not lie in their ability to find leads. The main issue they were facing was a team and a process that could convert those free trial users into paid users.
Solutions
Whistle stepped in strategically, in a sales-assist capacity. Two Whistle SDRs prospected the list provided by the company in order to identify and migrate the trial users onto the paid widget. They were assigned the specific tasks of booking and holding meetings with clients in order to “close” the deal.