A Cybersecurity company needed Whistle to increase their outbound lead generation efforts to improve their meeting rate.
Campaign dates: Nov 2021 to Mar 2022
$240,000
Opportunity value created
17
Meetings Scheduled
Target Industry
IT Services
Company Size
11 – 50
Funding Stage
Seed
Target Location
England
About this client
Cynomi is a cybersecurity company that specializes in protecting organizations from digital threats and cyberattacks. They offer a comprehensive and innovative cybersecurity platform designed to safeguard businesses of all sizes from increasingly sophisticated cyber threats. Cynomi’s advanced technology utilizes artificial intelligence and machine learning algorithms to detect and mitigate potential vulnerabilities in real-time, providing proactive defense against a wide range of cyber risks. Their solutions encompass various aspects of cybersecurity, including threat detection, vulnerability assessment, and incident response, ensuring that organizations can operate securely in today’s ever-evolving digital landscape. With a strong focus on user-friendly interfaces and seamless integration, Cynomi empowers businesses to enhance their cybersecurity posture and protect sensitive data from unauthorized access and malicious activities.
Challenges
The Challenge facing Cynomi was to rapidly increase their outbound outreach efforts to increase their meeting rate, this included researching, scheduling and qualifying leads.
Solutions
Whistle provided Cynomi with 1 (2 x 4 hour) Whistle Certified SDRs which integrated into the Cynomi sales model and to work with the existing team. The SDRs researched leads as per Cynomi’s ICP and conducted outbound lead generation via calls, emails and LinkedIn outreach.
Results
Campaign dates: Nov 2021 to Mar 2022
1
full time SDRs
17
meetings set by Whistle SDRs
12
Number of SQL created
$240,000
Opportunity value created
Sales development & GTM resources
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