LISTEN UP Y’ALL
Inbound Sales Monthly Roundup
As the year draws to a close, we also close this month’s chapter on everything related to Inbound Sales. Take a look at five interesting blogs we compiled on Inbound Sales: 1. Inbound Sales: Definitions, Processes, Best Practices by Casey O’Connor Yesware’s Casey...
Whistle’s Inbound Process
The inbound marketing and sales strategy of any organization is an integral part of its revenue generation. While most companies settle on a comfortable mix of inbound and outbound methods, there is a lot to be said for understanding the intricacies of inbound. As a...
Ways to Make Inbound Marketing Work for You
An effective inbound marketing strategy is the best method of ensuring organic growth and increasing sales. This method of user acquisition causes very little disruption to the user and lets a relationship develop naturally between the organization and the user based...
The Most Important Stats in any SDR Campaign
Keeping your finger on the pulse of your organization’s sales progress is absolutely necessary in order to measure the efficacy of your sales campaigns. This is even more important when you have an SDR Agency or SDR team attempting to boost your engagement and...
Why You Should be Choosing an Inbound Sales Strategy
A company’s inbound sales numbers are an important indicator of its organic growth as well as the efficacy of its communication channels. Being available to users and providing valuable information and insight means that the company is interacting with users that have...
How to Best Deploy your PLG Sales Strategy
It is the end goal of many organizations to reach a point where their growth is completely organic and driven by a healthy balance of inbound queries and Product-Led Growth. Unfortunately though, the finer points of PLG are sometimes lost along the way and companies...
The Ultimate Guide to Inbound Campaigns
So, you have an amazing product. How do you convert that into sales numbers? Positioning your product as a solution to customer’s pain points is a fantastic way to start. Your product does the work for you and customers gravitate to your offering based on their needs....
Mindset, Money and Muscle
Any successful business person will attest to the fact that physical and mental health is a key contributor to business success. The discipline of exercise paired with the endorphins let you experience effort and reward as well as letting you set goals and work toward...
Outbound Sales Monthly Roundup
With October in the bag, we have curated some exciting outbound campaign content for you to check out. Here are 5 stories to sink your teeth into. 1. The Best Outbound Sales Strategies and How To Track Performance by Audrey Weber, Associate Content Editor at Outreach...
The Role of Data in our SDR Campaigns
A successful outbound campaign is a combination of art and science. The art of ‘reading’ your client or the room is undeniably important. Equally important though is the data given to you at the start of the campaign. This data forms the foundation of your efforts and...
Why Emotional Intelligence is Key to Winning Customers Over
There has been a recent trend of moving away from forming real relationships with your customers and having serious conversations with them about what their needs are. This is a dire mistake by sales companies. Whistle sees ‘the conversation’ as the perfect way to...
Getting Personal with Outbound Campaigns
In today's digital world we are bombarded with cold calls and emails. So, how do we set ourselves apart from the competition? Personalization. It has become a necessary part of marketing and sales strategy but many companies are still using it incorrectly. Here are...
Have An Underperforming SDR Campaign? Follow this checklist to fix it
Your SDR campaign should be delivering a steady stream of meeting opportunities to your Account Managers /Closers. What if it isn’t though? Can you get it back without spending an eternity on overtime or reworking your campaign? Take a look at these steps that can...
4 Steps to SDR Campaign Success with Whistle
As an SDR agency, Whistle is always growing, learning and refining systems and processes in order to offer our clients the best possible results. Here is a closer look at the four-step process that makes our campaigns so successful. Data Knowing your Ideal...
The Ultimate Guide to Outbound Campaigns
Achieving sales growth involves so much more than just letting your product do the work or letting your potential customers come to you. Your organization’s outbound sales campaigns could be the difference between having a good year and a fantastic one. We take a look...
Want to be Successful? Get an Education
At Whistle, we provide some of the best training in the world, using some of the most advanced techniques available today. Why? We believe that an educated SDR is destined for success. Investing in one’s education is all about the ‘long game’ and reaping the rewards...
Product-Led Growth Monthly Round Up
Five Product-Led Growth Pieces You Should Be Reading The month of September has delivered an interesting assortment of Product-Led Growth focused content. The five informative pieces below have been carefully selected to get your PLG juices flowing. 1. Kyle Poyar,...
How to Know If Your PLG Strategy is Working
So you have an amazing product. Check. It solves users problems and adds value to their lives. Check. You are well on your way to Product-Led Growth success. Or are you? How can you be sure that your strategy is gaining traction or if it has any traction at all? Here...
The Seven Functions of an SDR in your PLG strategy
What should a Sales Development Representative or SDR be filling their days with? We take a look at seven ways a Whistle SDR effectively move leads down the sales pipeline of the PLG strategy without having to move heaven and earth. 1. Respond to new leads within...
New Player in The Game? Outbound Tips to Jump-start Your Revenue
So, you started up your company, jumped through all the hoops you needed to, to get your business registered and even managed to find decent premises. What next? You need revenue. The problem is that the market is pretty thin. The big players have swallowed up most of...
Why Your PLG Campaign Needs the Whistle Touch – 5 Tiers that Support Your Sales Team
You have probably heard about Product Led Growth or PLG in many a meeting. So, what is it exactly and why is it important to Whistle’s clients? We’ve got the scoop. PLG is all about letting the product be the star of the show, think Spotify, Canva or even Apple. The...
The Ultimate Guide to Product-Led Growth
Product-Led Growth (PLG) is one of the most natural growth strategies that any business can adopt as a method of growing its market share. With the product being the key driver - all acquisition, activation and retention of customers rely on how well the product...
Want to be a Whistler? Here’s How
Having grown 25 times in the last 2 years, our Whistle team is expanding at a record pace and with that growth comes even greater opportunities for those looking to join the exciting world of SaaS. So you’ve heard about our fantastic agency but, the question is, how...
Why SDRs should be rated on opportunities created, not meetings set
Why does opportunity matter to an SDR at Whistle? Well, for starters, it's the reason our clients put their faith in us. (Along with their $$$ in our very appreciative corporate bank account.) Our research into prospects means that our clients have a greater chance of...
Why You Should be Outsourcing Your Sales Campaigns
A molecular biologist is driving down the highway in his vintage Italian sports car. He hears a grinding noise from under the hood and feels the car shudder to a halt. He gets out of the car, reaches for his phone and proceeds to call his mechanic. The moral of the...
8 Cold Calling Tips From Expert, Gerry Hill
Cold calling is an essential aspect of sales. But to many it is an old-school technique. At Whistle, however, we believe cold calling helps to increase meetings booked and subsequent conversions. If you're struggling to find success with your cold calling approach,...
Ryan Reisert — Cold Calling Best Practice
Recently, the Whistle team was very fortunate to have a workshop hosted by co-author of the bestseller, Outbound Sales, No Fluff, Ryan Reisert. He introduced us to his famous Buckets method and how the SDR workflow and cold calling can be powered up by using the...
Transforming To A PLG Market Strategy? You Still Need A Sales Team
If you’re planning to implement a PLG marketing strategy but still have reservations about the significance of including a sales team in the process, keep on reading. Product-led growth marketing has not only generated millions for businesses but has marked its spot...
The Shawn Sease Cold Calling Method
Cold calling has grown to become one of the most powerful sales tools in marketing. It's an outbound prospecting technique that involves a sales person contacting individuals who have not previously shown interest in their services or products. Think of it as a...
Get the most out of your 2022 free trial marketing strategy
Did you know that 49% of high-growth SaaS companies and 44% of lower-growth companies offer a free model as part of their marketing strategy (have a look here)? It is also true that not all free offerings are created equal and sadly most users opt to not stay with a...
The Key That Unlocks All Boxes: Whistle’s Formula for Gaining New Clients
Against a backdrop of regulation of payment systems by the European Union and largely uncharted waters, Whistle’s client, Capital* - (*not the real name), a London-based fintech-startup, entered the new open banking market with two goals in mind for growth, to drive...
Stepping Abroad – International Expansion Considerations for Startups
Technology is great! Not only is it making the world a smaller place, it also makes it easier for international expansion by aiding in the ability to service more clients globally. Perhaps you are sitting on the fence and you’ve been contemplating the idea of...
Catching a Whale for Busy Entrepreneurs
Regardless of what founders may share, every B2B startup wants a big brand name on their investor deck - it’s not just for social clout, but for what it represents: being trusted, secure and stable enough to be chosen by an industry leader, who hopefully has the...
The Customers You Never Knew You Had
Product-Led Growth started out as a pain. In an interview with the BBC, she told them “It could take a whole semester to learn the very basics. Even the simplest tasks, like exporting a high-quality PDF file, could take 22 clicks.” She dropped out of university,...
Intelligent Outbound
Why Outbound? As a marketer, reading anything about Outbound is likely to make you roll your eyes. You’d be forgiven for thinking that it’s basically a euphemism for spam, dialling for dollars and door to door sales. “Outbound..”, as one marketing site put it...
Budget Objection Handling – The PipeCast Episode 1
On this first episode of the PipeCast, I speak with Richard Smith, Co-Founder of Refract about navigating the challenging budget objection in sales. When faced with a budget objection, do you counter with an offer, nurture or neither? Does this tactic differ by stage...
A Step by Step Guide to Enterprise Sales- Part 2: Connecting With the Buying Influencer
Too often, a masterful storytelling sales person will wow his or her audience on a call, only to find out that their efforts were wasted on people who lack the ability to take the discussion to any material place. It was Mike Tyson who put it most eloquently when he...
A Step by Step Guide to Enterprise Sales- Part 1
“We are so excited by [your software/SAAS product]! We’ve loved the presentation and our test! It is going to be a huge help to [save us time/money/make us money/scale our business]. Where do we go from here?” This is something that many people working in enterprise...