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Why You Should be Outsourcing Your Sales Campaigns

Why You Should be Outsourcing Your Sales Campaigns

A molecular biologist is driving down the highway in his vintage Italian sports car. He hears a grinding noise from under the hood and feels the car shudder to a halt. He gets out of the car, reaches for his phone and proceeds to call his mechanic. The moral of the...

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8 Cold Calling Tips From Expert, Gerry Hill

8 Cold Calling Tips From Expert, Gerry Hill

Cold calling is an essential aspect of sales. But to many it is an old-school technique. At Whistle, however, we believe cold calling helps to increase meetings booked and subsequent conversions. If you're struggling to find success with your cold calling approach,...

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Ryan Reisert — Cold Calling Best Practice

Ryan Reisert — Cold Calling Best Practice

Recently, the Whistle team was very fortunate to have a workshop hosted by co-author of the bestseller, Outbound Sales, No Fluff, Ryan Reisert. He introduced us to his famous Buckets method and how the SDR workflow can be powered up by using the Bucket Leads strategy....

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The Shawn Sease Cold Calling Method

The Shawn Sease Cold Calling Method

Cold calling has grown to become one of the most powerful sales tools in marketing. It's an outbound prospecting technique that involves a sales person contacting individuals who have not previously shown interest in their services or products. Think of it as a...

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Catching a Whale for Busy Entrepreneurs

Catching a Whale for Busy Entrepreneurs

Introduction Regardless of what founders may share, every B2B startup wants a big brand name on their investor deck - it’s not just for social clout, but for what it represents: being trusted, secure and stable enough to be chosen by an industry leader, who hopefully...

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The Customers You Never Knew You Had

The Customers You Never Knew You Had

It started out as a pain. In an interview with the BBC, she told them “It could take a whole semester to learn the very basics. Even the simplest tasks, like exporting a high-quality PDF file, could take 22 clicks.” She dropped out of university, turned the agitation...

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Intelligent Outbound

Intelligent Outbound

Why Outbound? As a marketer, reading anything about Outbound is likely to make you roll your eyes. You’d be forgiven for thinking that it’s basically a euphemism for spam, dialling for dollars and door to door sales.   “Outbound..”, as one marketing site put it...

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Budget Objection Handling – The PipeCast Episode 1

Budget Objection Handling – The PipeCast Episode 1

On this first episode of the PipeCast, I speak with Richard Smith, Co-Founder of Refract about navigating the challenging budget issue. When faced with an objection about budget, do you counter with an offer, nurture or neither? Does this tactic differ by stage in the...

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A Step by Step Guide to Enterprise Sales- Part 1

A Step by Step Guide to Enterprise Sales- Part 1

This is part 1 of a 2 part guide. See part 2 here.   “We are so excited by [your software/SAAS product]! We’ve loved the presentation and our test! It is going to be a huge help to [save us time/money/make us money/scale our business]. Where do we go from here?”...

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