LISTEN UP YA’LL
Why You Should be Outsourcing Your Sales Campaigns
A molecular biologist is driving down the highway in his vintage Italian sports car. He hears a grinding noise from under the hood and feels the car shudder to a halt. He gets out of the car, reaches for his phone and proceeds to call his mechanic. The moral of the...
8 Cold Calling Tips From Expert, Gerry Hill
Cold calling is an essential aspect of sales. But to many it is an old-school technique. At Whistle, however, we believe cold calling helps to increase meetings booked and subsequent conversions. If you're struggling to find success with your cold calling approach,...
Ryan Reisert — Cold Calling Best Practice
Recently, the Whistle team was very fortunate to have a workshop hosted by co-author of the bestseller, Outbound Sales, No Fluff, Ryan Reisert. He introduced us to his famous Buckets method and how the SDR workflow can be powered up by using the Bucket Leads strategy....
Transforming To A PLG Market Strategy? You Still Need A Sales Team
If you’re planning to implement a PLG marketing strategy but still have reservations about the significance of including a sales team in the process, keep on reading. Product-led growth marketing has not only generated millions for businesses but has marked its spot...
The Shawn Sease Cold Calling Method
Cold calling has grown to become one of the most powerful sales tools in marketing. It's an outbound prospecting technique that involves a sales person contacting individuals who have not previously shown interest in their services or products. Think of it as a...
Case Study – vcita
Get the most out of your 2022 free trial marketing strategy
Did you know that 49% of high-growth SaaS companies and 44% of lower-growth companies offer a free model (have a look here)? It is also true that not all free offerings are created equal and sadly most users opt to not stay with a brand once a free trial expires....
The Key That Unlocks All Boxes: Whistle’s Formula for Gaining New Clients
Against a backdrop of regulation of payment systems by the European Union and largely uncharted waters, Whistle’s client, Capital* - (*not the real name), a London-based fintech-startup, entered the new open banking market with two goals in mind: to drive meetings...
Stepping Abroad – International Expansion Considerations for Startups
Technology is great! Not only is it making the world a smaller place, it also makes it easier to expand and service more clients globally. Perhaps you are sitting on the fence and you’ve been contemplating the idea of growing your business internationally? Here...
Catching a Whale for Busy Entrepreneurs
Introduction Regardless of what founders may share, every B2B startup wants a big brand name on their investor deck - it’s not just for social clout, but for what it represents: being trusted, secure and stable enough to be chosen by an industry leader, who hopefully...
The Customers You Never Knew You Had
It started out as a pain. In an interview with the BBC, she told them “It could take a whole semester to learn the very basics. Even the simplest tasks, like exporting a high-quality PDF file, could take 22 clicks.” She dropped out of university, turned the agitation...
Intelligent Outbound
Why Outbound? As a marketer, reading anything about Outbound is likely to make you roll your eyes. You’d be forgiven for thinking that it’s basically a euphemism for spam, dialling for dollars and door to door sales. “Outbound..”, as one marketing site put it...
Budget Objection Handling – The PipeCast Episode 1
On this first episode of the PipeCast, I speak with Richard Smith, Co-Founder of Refract about navigating the challenging budget issue. When faced with an objection about budget, do you counter with an offer, nurture or neither? Does this tactic differ by stage in the...
A Step by Step Guide to Enterprise Sales- Part 2: Connecting With the Buying Influencer
Part 2 of a 2 part guide. See part 1 here. Too often, a masterful storytelling salesperson will wow his or her audience on a call, only to find out that their efforts were wasted on people who lack the ability to take the discussion to any material place. It was Mike...
A Step by Step Guide to Enterprise Sales- Part 1
This is part 1 of a 2 part guide. See part 2 here. “We are so excited by [your software/SAAS product]! We’ve loved the presentation and our test! It is going to be a huge help to [save us time/money/make us money/scale our business]. Where do we go from here?”...