To verify your data is not just a task for organized people with color-coded spreadsheets and a passion for cross-checking every piece of information. It’s a necessary step for any company looking to generate leads and stay ahead of the competition. Whether you’re working with a lead generation agency, like Whistle or have a team of SDRs (sales development representatives) in-house, verifying your data is a no-brainer.
First things first, what exactly is data verification? Simply put, it’s the process of confirming that the information you have on hand is accurate, up-to-date, and relevant. It’s like a game of “Telephone” but instead of whispers, you’re working with names, addresses, phone numbers, and email addresses. Just like how the message can get distorted as it travels down the line, your data can become outdated and inaccurate as it’s passed along from one person to the next.
Think about it, you’ve spent a significant amount of time and resources generating leads, why let it all go to waste because of outdated or incorrect information? By verifying your data, you’re making sure that your lead generation efforts actually lead to qualified leads and not dead ends.
But wait, there’s more! Verifying your data also helps with your overall marketing strategy and bottom line. By having accurate data, you’re able to target the right audience, which ultimately leads to a higher conversion rate and increased sales. It also helps avoid costly mistakes, such as sending out direct mail pieces to the wrong addresses or making embarrassing blunders during sales calls. Your SalesOps and RevOps departments will both appreciate your efforts.
What are the methods you use to verify your data? There’s no one-size-fits-all answer, but here are a few methods to get you started:
Data verification enhances the customer experience. It lets customers know that the organization is making an effort to get the details correct. Whether it is the client’s title, nickname or preferred method of correspondence, dealing with an organization that makes the effort to meet clients more than halfway results in more clients moving through the sales funnel. These clients appreciate the client-centric approach and are more likely to volunteer future information updates.
No matter what method you choose, verifying your data is a critical step in ensuring that your lead generation efforts are actually leading to results. So, go ahead and take the time to confirm that your information is accurate – your future self (and bank account) will thank you! Heard enough? Get in touch with our Data team here.