Catching a Whale for Busy Entrepreneurs
Introduction Regardless of what founders may share, every B2B startup wants a big brand name on their investor deck - it’s not just for social clout, but for what it represents: being trusted, secure and stable enough to be chosen by an industry leader, who hopefully...
The Customers You Never Knew You Had
It started out as a pain. In an interview with the BBC, she told them “It could take a whole semester to learn the very basics. Even the simplest tasks, like exporting a high-quality PDF file, could take 22 clicks.” She dropped out of university, turned the agitation...
Intelligent Outbound
Why Outbound? As a marketer, reading anything about Outbound is likely to make you roll your eyes. You’d be forgiven for thinking that it’s basically a euphemism for spam, dialling for dollars and door to door sales. “Outbound..”, as one marketing site put it...