Scaling Outreach with Precision and Personalization
EverX
Company HQ
EverX Israel
Headcount
2-10
Funding Stage
Early Stage
Target Industry
E-commerce / Retail
Target Location
United States / Canada
Campaign Type
Cold Email
Overview
EverX provides inventory management services for small and medium-sized consumer goods brands. When the company decided to scale its outbound efforts, it faced a choice: hire an in-house team or partner with an agency. Based on a strong referral from their Head of Marketing, EverX chose Whistle. The goal was clear—drive high-volume lead generation through strategic email campaigns, balancing scalability with personalized engagement. EverX wasn’t just looking for volume but to spark meaningful conversations and convert prospects into long-term customers.
Campaign Duration
8 Weeks (still active)
No of SDRs
0.5
EverX Campaign Goals
- Reach 30,000 prospects over 12 months, targeting 2,500 leads per month.
- Generate 250 to 300 qualified sales meetings.
- Close 20 new customers.
- High KPI Expectations: The campaign set ambitious targets, requiring consistent lead generation and conversion every month.
- Ramp-Up Period: Domain warm-up and initial setup slowed early traction, making it difficult to hit monthly benchmarks immediately.
- Single-Channel Approach: Relying solely on email limited opportunities for deeper conversations and a more comprehensive explanation of EverX’s offering.
- Technical Issues: Early-stage personalization tokens weren’t pulling through correctly, affecting message quality and engagement.
- Time Constraints: Before Whistle, EverX’s outbound efforts required significant manual work—sending individual emails one by one. This approach was time-consuming and difficult to scale.
Whistle adopted a focused, data-driven approach to manage EverX’s high-volume outreach while ensuring the messaging remained personal and relevant:
- Personalized Messaging
- By embedding relevant pain points and insights into outreach emails, Whistle kept messages conversational and tailored—avoiding overly sales-driven language.
- Technical Optimization
- Early API issues with personalization tokens were quickly identified and resolved, minimizing disruption and improving on message accuracy.
- Consistent Communication
- Weekly strategy check-ins and detailed performance reports ensured alignment and transparency, providing clear visibility into progress and results.
- Real-Time Insights
- A dedicated Slack channel allowed EverX to track outreach and engagement metrics in real time, allowing for collaboration and immediate feedback.
- Operational Efficiency
- By taking over outbound email campaigns and setting up EverX’s HubSpot account, Whistle freed up time for EverX’s leadership to focus on high-value activities like customer calls and deal closures.
- Meetings Scheduled: Three to four qualified opportunities generated per week after the initial ramp-up period.
- Improved Messaging Performance: Personalization efforts led to more engaging conversations and stronger response rates.
- Early Traction: Despite technical challenges, the campaign gained early momentum with well-crafted, tailored outreach.
- Operational Time Savings: EverX’s leadership was able to step back from manual outreach and focus on converting opportunities rather than creating them.
Key Learning
Channel Selection is Critical: LinkedIn was the only consistently effective channel for booking meetings, while phone and email had minimal impact.
Messaging Needs to Match Context: Highly personalized outreach from leadership performed better than adjusted SDR messaging.
Collaboration Enables Quick Adaptation: Open communication via Slack and weekly calls ensured fast pivots when needed
Everx Campaign Results
Campaign duration: 8 weeks (still active)
0.5
No of SDRs contracted
$18k
SQL Value
14
meetings scheduled
3
SQLs created
Future Opportunities for EverX
As the campaign matures, expanding beyond cold email to include phone outreach could drive stronger engagement and better-qualified leads. With foundational issues resolved and personalized messaging proving effective, EverX is well-positioned to scale its outreach and hit long-term growth targets.
Whistle remains committed to refining this strategy, ensuring EverX’s outreach not only meets KPIs but also builds enduring brand recognition and a solid sales pipeline.
