Feb 4, 2022 | Sales Insights
Did you know that 49% of high-growth SaaS companies and 44% of lower-growth companies offer a free model (have a look here)? It is also true that not all free offerings are created equal and sadly most users opt to not stay with a brand once a free trial expires....
Nov 4, 2020 | Sales Insights
Against a backdrop of regulation of payment systems by the European Union and largely uncharted waters, Whistle’s client, Capital* – (*not the real name), a London-based fintech-startup, entered the new open banking market with two goals in mind: to drive...
Nov 3, 2020 | Sales Insights
Technology is great! Not only is it making the world a smaller place, it also makes it easier to expand and service more clients globally. Perhaps you are sitting on the fence and you’ve been contemplating the idea of growing your business internationally? Here...
Oct 8, 2020 | Sales Insights
Introduction Regardless of what founders may share, every B2B startup wants a big brand name on their investor deck – it’s not just for social clout, but for what it represents: being trusted, secure and stable enough to be chosen by an industry leader, who...
Oct 8, 2020 | Sales Insights
It started out as a pain. In an interview with the BBC, she told them “It could take a whole semester to learn the very basics. Even the simplest tasks, like exporting a high-quality PDF file, could take 22 clicks.” She dropped out of university, turned the agitation...
Jul 13, 2020 | Sales Insights
Why Outbound? As a marketer, reading anything about Outbound is likely to make you roll your eyes. You’d be forgiven for thinking that it’s basically a euphemism for spam, dialling for dollars and door to door sales. “Outbound..”, as one marketing site put it...
