The Shawn Sease Cold Calling Method

The Shawn Sease Cold Calling Method

Cold calling has grown to become one of the most powerful sales tools in marketing. It’s an outbound prospecting technique that involves a sales person contacting individuals who have not previously shown interest in their services or products. Think of it as a...
Intelligent Outbound

Intelligent Outbound

Why Outbound?   As a marketer, reading anything about Outbound is likely to make you roll your eyes. You’d be forgiven for thinking that it’s basically a euphemism for spam, dialling for dollars and door to door sales. “Outbound..”, as one marketing site put it...