CASE STUDY |

Industry Leader in Digital & Web accessibility

ABOUT THE COMPANY

The Client is a digital accessibility innovator and a leader in the web accessibility industry. They create advanced web solutions from websites, applications to pdfs, ensuring ADA compliance without refactoring your website’s existing code. This technology giant’s specialized software ensures a guaranteed increase in compliance with international and governmental regulatory bodies.

They are able to assist their clients with WCAG 2.1, ADA, ATAG 2.0, EN 301-549, and Section 508 regulations compliance and thereby protect businesses from accessibility-related lawsuits. Their work is defining the web accessibility sector as they are experts at complex accessibility protocols as well as delivery of large scale systems.

THE CHALLENGE

CONVERTING

Trial users to paid users.

This would in turn assist our customers in achieving compliance with government and industry regulations.

THE SOLUTION

A list of users is provided by the client based on who has downloaded and installed the free widget. That list was prospected in order to migrate users that are using the “free widget” to using the “paid widget”. Two Whistle team members were then assigned the specific tasks of booking and holding meetings with clients in order to “close” the deal.

THE RESULTS

From the start of the campaign on March 4th 2022

ABOUT WHISTLE

Whistle is a revenue acceleration agency working with startups and scale-ups to drive increased and predictable sales through SDR, Sales and Marketing services. Whistle’s clients include leading SaaS companies such as Powtoon, Pecan, Vcita, Mayple and dozens of others across Israel, the US, UK and Australia. Whistle’s clients collectively generate around $50M per month in sales and have raised over $500M in the past year alone.