This data analytics company is a leader in the Financial Technology Software industry. Their solution allows payment fintech and banks to expand their business opportunities and grow revenues through trusted and reliable cross-border and domestic payments. Their technology analyzes SWIFT traffic, risk indicators, and client/payer/payee data to detect anomalies, indicating money laundering and sanctions violations activity across complex, cross-border transaction paths in a single unified platform.
Finding a scalable solution
The company entered a stage where it was required to scale fast. While they were hiring, they also needed a turnkey solution that allowed flexibility in recruiting sales people. As a startup, they required a quick response time and good customer support. It was a combination of these factors that brought them to Whistle.
Together with the Whistle team, they have streamlined the campaign in terms of which locations to focus on. Initially their big focus was on entering the US and UK markets, but since then their focus has shifted to Africa and the UK. The Whistle solution provides for a geo-dedicated SDR and they are starting to see a big ramp up.