Argus needed help increasing their conversion rate on inbound leads.

Implementation: 3 months (ongoing)

41 X

Return On Investment

1

Full Time SDR

Target Industry

Automotive

Company Size

101 – 250

Funding Stage

Series B

Target Location

USA

About Argus

Argus, a global leader in automotive cyber security, provides DevSecOps, vehicle security and fleet protection technologies and services for automakers and their suppliers. Their solutions ensure that vehicle components, networks and fleets are secured and compliant.

Founded in 2014, Argus is headquartered in Israel, with offices in USA, Germany, France, Japan, and Korea.

Challenges

Argus’ historical issue has been that their sales team has had very low conversion rates for inbound leads. On average in the last year, they had only won 2 out of every 83 qualified leads. Their standard procedure involved the Account Executive’s only sending out emails and didn’t include them making any phone calls. They wanted to run a pilot campaign with Whistle to learn how we do things so that they could improve processes, roles, and responsibilities internally.

Solutions

Whistle intervened to establish more qualification processes, ensuring that the AEs received top-quality leads. This initiative also provided Argus with greater transparency and accountability for their internal sales team. We allocated one full-time seat (comprising 2 SDRs) to demonstrate our lead management capabilities, including lead handling based on scoring and our methods for prospect engagement.

Results

Campaign duration: 3 Months (ongoing)

meetings set

Sales Qualified Leads generated

$750K

in opportunities generated

41X

Return On Investment

Client feedback:

Argus is very happy with their pilot project to date. They completed an internal survey within Argus to gain feedback on how employees felt about Whistle and our partnership. 83% of employees rated us positively saying that this project overall has been beneficial.