How to Maximize Growth in 2024
An expert panel on best practices for selling software.
May 14th | 10am ET

The Seven Functions of an SDR in your PLG Strategy

A Whistle SDR typing on a laptop.

Table of Contents In a product-led growth (PLG) strategy, a Sales Development Representative (SDR) plays a crucial role in driving customer acquisition and revenue growth. Through various functions, an SDR acts as a bridge between the product team and the sales team, ensuring that potential customers are matched with the right product that meets their […]

Selling software ain't for sissies.

An expert panel on best practices for selling software.